Israel-based Ahava Dead Sea Laboratories: Operating in a Hostile Business Environment



Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

Abstract

This case is about Israel-based cosmetics company, Ahava Dead Sea Laboratories (Ahava), which made skincare products from the mud and mineral-based compounds obtained from the Dead Sea. The company started in 1988, selling bottled mud to the tourists.

Within one year, its products were available across Israel and its revenues were US$ 1 million. The company expanded rapidly and sales from non-Israeli markets accounted for 60% of the revenues in 2011.....

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Issues

The case is structured to achieve the following teaching objectives:

  • The challenges companies can face due to a hostile business environment
  • Strategies that companies should adopt to overcome a crisis in a hostile environment
  • How companies operate in a hostile environment created by outside intervention?
Contents
Ahava Under Fire
About Ahava
Success Attracts Detractors
The Result
What Lies Ahead?
Exhibits

Keywords

suicide,unfavorable policy,macro,business organization,MFI,Spandana Sphoorty ,Padmaja Reddy,Microfinance,NABARD,Cooperative Banks,Bandhan,zero percent,Malegam committee,Indian Microfinance industry; Business environment; Regulatory environment; Unfavorable government policies; Macroenvironment; PESTEL; Key drivers of change; Opportunities; Threats; Andhra Pradesh Micro Finance Institutions (Regulation of Money Lending) Ordinance; Microfinance Institutions (Development and Regulation) Bill

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